Coming Soon: Beer

Apparently two Cineplex Odeons in Toronto are going to start serving alcohol. It will be available only in specific screenings/theatres where everyone must be of legal age. This move is part of a pilot program that ends next November. While I certainly think there are some movies out there that would be much better viewed with a few beers, I'm pretty sure this puts film about on par with major sporting events. Although it would be wrong to classify everything Hollywood releases as film. More here.